The value of keeping your database clean...

If you have a clean, accurate and up to date Vehicle database, this can help you to deliver enhanced customer satisfaction and save on marketing cost.

You would want to make sure that :-

• MOT Dates are always correct on all records
• Vehicles that are no longer owned by your customer aren't in Service Follow up campaigns
• Scrapped Vehicles are just deleted

In addition, it's a great idea to keep the database clean by removing vehicles from Aftersales follow up - if they haven't visited the dealership in some years.

This reduces your Aftersales Marketing Spent, by sending less emails, less text messages, less letters and making less calls.

It improves your Return on the investment you do make, and can mean you gain more work in your workshop by being able to target this spend on customers that actually do need to use your servicing facilities.

Introducing Navigator Vehicle Data Watch

Navigator Vehicle Data Watch is simple.

You switch it on.

You choose what date range of vehicle in your database you want to monitor (eg only those who have visited in 5 years.

and you forget about it.
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then

• Every time a vehicle has an MOT (whether you do it or someone else does), the record on Navigator is updated with the MOT expiry
• Every time a vehicle has a keeper change that you didn't instigate (eg by selling them a car!) your record is updated
• When the vehicle is scrapped it's removed
• In addition, if a private registration plate is assigned to the vehicle - your database reflects that change.

Simple!

The cost.

Also simple.

£10 per thousand vehicle records that are monitored per month.

The return is instant. Your database will be more focused.

You only need to recapture a single MOT from those 1,000 records where the customer had their last MOT last year (and your record consequently lapses it's MOT reminders) and you've paid for this several times over!
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